Navigation
Interact
Twitter

Twitter Updates

    follow me on Twitter
    Archives
    Live
    Flickr
    www.flickr.com
    Romeodawg's items Go to Romeodawg's photostream
    What I'm Reading
    « The Art of the War of Art | Main | The blog is back »
    Friday
    26Jun2009

    I made the Top 50!

    DateFriday, June 26, 2009 at 6:51PM

    It was just last Friday that I heard about a killer job opportunity at Murphy-Goode winery in Healdsburg, CA. I had less than a day to put together a 60-second video and submit it as an application to become the Murphy-Goode Wine Country Lifestyle Correspondentbefore Friday's deadline.

    Today, Murphy-Goode announced their Top 50 out of 1,993 applicants, and WOW (read: OMFG) I made it.

    Here's my video (watch in HQ!):

    Unfortunately, I got a call from the winery's PR company for an impromptu interview shortly after the announcement, and I sounded like a complete idiot. Hey, I'm a writer -- I need time to prepare for these things! Plus it was all so new to me I hadn't taken a minute to sketch out an outline of what I could do for them.

    I'm no wine expert, but if you know me, you know I do drink my share of wine. And given my background as a magazine editor and travel writer, my love of shooting and editing video, and experience in both traditional marketing and social media, this job really would be the perfect marriage of all my skills. Oddly they're getting a lot of applicants who are already wine bloggers, which I think makes a lot less sense for this position. If Murphy-Goode wants to engage people outside the online wine community, they need to bring in a correspondent from outside that community. That's the real marketing opportunity with this position - to chart the course from wine novice to wine insider in 6 months. Using someone who's already a wine expert or blogger is just preaching to an already tipsy choir.

    Anyway, on Monday the PR company is presenting the Top 50 to MG, and the final 10 will be announced on July 7 for on-site interviews.

    More to come. Wish me luck!

     

    AuthorPaul Horne | Comment2 Comments |
    tagged , | | Print ArticlePrint Article

    PrintView Printer Friendly Version

    EmailEmail Article to Friend

    Reader Comments (2)

    Congratulations Paul! This job sounds perfect for you! Actually anything near a winery sounds PERFECT for you...

    June 30, 2009 | Unregistered CommenterAlex

    hey tiger-- couldn't agree with you more, to have an overarching story of "novice to expert in 6 months" makes the whole thing really compelling and gives you a hook from which to hang everything you do... break a leg! let me know if I can help at all. E

    June 30, 2009 | Unregistered CommenterEric M.

    PostPost a New Comment

    Enter your information below to add a new comment.

    My response is on my own website »
    Author Email (optional):
    Author URL (optional):
    Post:
     
    Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>